The Good Growth Company
How do you design a business to "do good"?
How do you turn "doing good" into a business?
These two questions are at the heart of the Good Growth Company - our mission is to design and build not just a 'sustainable' business, but a business that is truly regenerative:
Good Growth is a business system that restores natural and human capital by design.
The system is refined through live commercial pilots that integrate ecosystem regeneration in Mongolia, Patagonia and Cambodia with a manufacturing cluster in the South of Scotland.
Good Growth hardwires regeneration into value chains by designing the entire chain from the ecosystem out, not the market in. This small change turns conventional business systems and orthodoxy on its head, and brings regeneration, its costs and its brand benefits, into the heart of the business model.