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Select degrading landscapes (there are many)

Establish long term relationship with the people who use the landscape

Regeneration actions to restore the landscape

Generate income for restoring the landscapes

Science led program to arrest degradation and encourage restoration. 

Reduce animal numbers

Active management to improve landscape and animal welfare

The deal - herders commit to livestock reduction in exchange for income certainty

Buy all the materials that can be commercialised

Processing activity is localised where possible, generating additional income. 

Financial instruments for carbon and biodiversity credits in development as additional income for communities.

Value chains designed to preserve and amplify story of origin. 

Think Wine. What you gain in origin value is more than you lose by avoiding large scale processing. 

Brands commit to exclusive and long term relationships with the landscapes.